Tata Motors in Trouble


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR314
Case Length : 18 Pages
Period : 2007-2008
Pub Date : 2009
Teaching Note : Available
Organization : Tata Motors
Industry : Automobiles
Countries : India/UK/US

To download Tata Motors in Trouble case study (Case Code: BSTR314) click on the button below, and select the case from the list of available cases:





Price:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

Excerpts Contd...

The Nano Project - A Nightmare

The Tata Nano project was the brainchild of Ratan Tata. The project to make the cheapest car in the world started in 2003. It was reported that right from the beginning, the designers were asked to be as frugal as possible to maintain the low price of the car.

In India, owning a car was considered to be a luxury. Most of the people opted to drive two-wheelers, as cars were not affordable. Tata Nano was targeted at the segment of two-wheeler drivers who wanted to buy a car if it was available at an affordable price. According to Ratan Tata, "It (Tata Nano) will provide Indian families with a safe form of transport."...

Is the Worst Over?

In January 2009, Tata Motors announced that due to lack of funds it may be forced to roll over a part of the US$ 3 billion bridge loan after having repaid around US$ 1 billion. The financial burden on Tata Motors was expected to increase further with the pension liability of JLR coming up for evaluation in April 2009...

Exhibits

Exhibit I: Tata Motors - Stock Price Chart (January 2008 - January 2009)

Exhibit II: JLR - Unaudited Income Statements

Exhibit III: JLR - Unaudited Statement of Assets and Liabilities (2004-07)

Exhibit IV: JLR - Wholesale and Production Volumes (January - December 2008)

Exhibit V: Tata Motors - Audited Financial Results (2007-08)


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.